The vision behind this product has brought our team all the way to Ghana to film a story that is full of love for women and respect for the African culture. The Hero film won the Gold Award at the prestigious AIPP Video Awards.
Our exact adherence to the brief helped the agency take leverage of the creative assets and deliver incredible results for the campaign performance
Creative Agency: Bubblefish
We wanted the product film to champion the ingredients that are used and how this amazing hair treatment is set to change the way African women wear their hair. We decided to get creative in the studio using a high frame rate camera.
The creative agency wanted a lot of social content targeting Instagram in particular.
The company has gathered a substantial amount of video content that is a strong compliment to the launch of their new branding. They will be able to recycle the social content every couple of months and, therefore, enjoy long-lasting value of their investment.