Is 2021 going to be the year of video?
Zoom’s record year continues with 367pc revenue growth.
What this has done in subtlest of ways is that people are now accustomed to working online. They have accepted the use of video conferencing or calls in their day to day life.
Zoom is a household name now!
This clearly signifies that the year 2021 will be the year of video.
So what is the suggestion we have for our readers?
It’s simple – Video everything you feel is important for your marketing.
Now brands need high-quality video production to survive. Yes, you read that right. To survive in the current market, brands need videos of all formats.
Another prediction for the year 2021 is that Influencers are likely to use video production companies. Sounds interesting?
Well, Influencers will soon become salespeople for brands. And the most effective way influencers engage with their users is via video.
So keeping the above points in view, the following are likely to be the trends in video production for 2021
- Explainer Videos
- Presentations
- Video Blogs (Vlogs)
- Tutorials
- Webinars
- Ads
- Customer Testimonials
- Interviews
- Live Streams
- Production Videos
- Live Videos
- YouTube
- Instagram Reels
Most of the above are self-explanatory but let’s just look at some of the key ones
Video blogs (Vlogs) – For online products, software as a service, vlogs will become prominent.
Though such vlogs are expected to be self-shot, that is no longer the case. People are now more and more getting used to 4K video content. Now for vlogs too, we need more and more 4k video content which needs to be produced professionally and involves some amount of editing.
Live streams: Live video has been gaining traction since 2017. It is likely to become more prominent and part of the day to day life. So for this setup too, it is good to take help from a professional videographer to do it for you.
Instagram reels: These are highly engaging and usually shot on mobile devices. But, with increasing competition, even the video shot on mobile devices needs to be processed well and the shoot has to be done by a videographer. This way your reels are likely to be more engaging than normal.
Hope this post enlightens you about the trends for the future of videos in 2021.
