How to make commercially successful video?

In the last blog, we explored more in terms of what happens in a web video production project.

In this blog, we are planning to explain the steps required to make commercially successful videos.

Main steps:

  1. Hire a professional and reputed video production company
  2. Plan out what kind of video do you need to produce whether it is a how-to video or an explainer video
  3. Invest time and effort in getting your subtitles right
  4. Decide to the quality of the video. We recommend getting in 4k resolution until COVID-19 pandemic is over.
  5. Make your commercial videos in a theme similar to your corporate video(s)
  6. In case there is no corporate video, you’ll have to spend more time with videographer during and off the shoot.
  7. Ensure your video is creative. People no longer see boring videos.
  8. Be mindful of the small changes you need in the video during the post-production stage. 
  9. The key lies with the videographer and his/her skillset. 
  10. Focus on the requirements of your video producer too. After all, it is their money. We need to showcase results with it.

A video content made with the above considerations is bound to be a success and viral video.

Behind every successful commercial video, the client and the video production service would have to work closely with each other.

Now here some more interesting facts for you to decide on using a video production company for your video:

  1. 92% of B2B prospects consume online video
  2. 4 billion videos are watched on YouTube every day
  3. About one-third of shoppers will purchase a product after viewing video ads.
  4. Video ads convert sales by up to 35%
  5. People share a video. If the commercial video was exceptional, then that there itself showcases an opportunity for growth and usually gets shared by people using the different platforms they have access too.
  6. Search engines love the video too and therefore, we are explaining here: The largest search engine companies put a priority on video content when making tweaks to the algorithms that present sites higher on the rankings page.

Hope you like this one and are eagerly awaiting for the next one. 

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