Protecting our country, our soldiers are giving their all and an army chaplain is there to support them morally. We are commissioned by Royal Australian Army Chaplains’ Department for Chaplains recruitment video. The reason video is preferred here is mainly due to the connection that happens on seeing the different stories in the video.
Our powerful messaging in video format helped improve the overall brand perception and made a positive impact in the overall recruitment performance of Army Chaplains. Put simply, the videos contributed to long term visibility and short term spike of increase in recruitment numbers.
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