Before we start with how to make a corporate video, we have to try and understand why we need such a video.
A corporate video is simply a video produced by a business or organization. It is most often used to promote and raise awareness about a brand as a whole, its products or services. Corporate videos can be used in a business setting and serve many different purposes:
Based on the purpose the corporate video production process has to be tweaked.
Here is our 5 step process for the same.
Sometimes it will be clear what video you need for your business in Sydney. All you need to do is create and showcase it. But many times, it can be tricky to turn a video idea for a product tutorial or explainer video into full concepts.
Starting with a brainstorm can help those video ideas to thrive. Keep notes on your sessions — some of them can even serve as inspiration for videos down the line. Based on this stage we will be able to analyse the basic requirements for the video project and plan its production. For example, based on these internal communications to create a video. We are then able to understand how exactly the video is required to be. Should it be an animation video or a product video or an explainer video. Such videos are majorly used as a marketing tool for improving brand awareness.
The trick to creating a successful corporate video is creating one that resonates & connects with the customers of your client.
Various new video production and post-production techniques can help spike interest in your videos from the customers.
Listing features is informative, but it doesn’t help your audience see how your product or service is right for them. Illustrating the benefits is a better and effective approach. In other words, show rather than telling.
Use storyboards for creating animated videos of your thoughts.
Not only is it a great way to collate, showcase and plan your ideas. But it is also a great way to sequence and visualize them.
By creating a visual of the video shots and sequence of events, it is very easy to plan and shoot production.
This way your business can readily reach its maximum potential ways to develop or change a video’s story. This pre-production strategy is what helps makes great videos great.
By making your video look stunning it is not enough.
You need an engaging narrative based on a central message.
Before you establish the look & style of your video, make sure the feel is right. Based on these various elements in the video production setup need to be adjusted or optimised.
So decide if it’s going to be just the words, a voiceover, or an idea of the first scene relevant?
Do they catch your attention immediately?
Now, most viewers drop off from 5 seconds of the start of the video. Therefore, have a start of the video which hooks the viewer’s attention and makes them go through the video.
The story has to be captivating. So a great beginning is not enough. The middle has to be inspiring as well. And finally, the ending has to be so aspirational that it makes the viewer contact the brand or remember the brand for future reference.
The video’s design should be as per your brand guidelines and the personality of the brand.
So, decide how you want it. It can be fun and animated, or professional and minimal or serious and inspiring. But whatever the style you choose, make sure it’s consistent across video communications.
So take enough care while choosing the visuals. In this regard that key is to plan your video production elements clearly.
When choosing visuals, think of imagery and colours that bring your ideas to life. Make your first scene is eye-catching to create intrigue at first glance.
The biggest mistake to make after producing video content is not sharing it on all relevant platforms so that it can bring exposure.
So post-production is also key in your corporate video’s success. After you make it to the next level.
When sharing, remember this: People interact with video content differently depending on the social platform or marketing channel.
No matter whether you’re uploading natively to Facebook or using video in an email, optimize your video’s title, description, and call to action accordingly. Also, don’t forget to match the dimensions and quality as per the platform and the placement.
For example, vertical videos do well in Instagram stories and IGTV, which are great places to push your corporate video.
But when it comes to YouTube and Facebook, having full HD or 4k resolution works really well.
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