For the last 10 years, we would come down to Melbourne every year to film the most fun industry exhibition. The brief has always been the same. To capture a Toy Fair photo and video coverage that is fun and entertaining for a very specific target audience; the toy industry itself.
The video is shot and edited on the same day to be presented at the award gala dinner after the opening day. It always became one of the highlights of the night that people look forward to seeing.