For the last 10 years, we would come down to Melbourne every year to film the most fun industry exhibition. The brief has always been the same. To capture a Toy Fair photo and video coverage that is fun and entertaining for a very specific target audience; the toy industry itself. We do believe that each year the story in the video is not the same though. It’s crucial to capture the essence of the event, the emotions that flow through different people attending the event.
The video is shot and edited on the same day to be presented at the award gala dinner after the opening day. And that is what makes the video production, editing and framing all the more exciting. It is close to live entertainment in a way. It always became one of the highlights of the night that people look forward to seeing.