The brief was to do an exceptional series of photography for Airtasker rebrand campaign. We were focusing on the key number of tasks that Airtasker users request the most. We needed to utilise 3 photographers working simultaneously to meet the tight deadline. Some blue shirts and clean dishes later… voila!
Return on Investment obtained from the photography shoot is expected to take them to the next level. 1 photography session > multiple social videos > photographs for marketing = 3x return on investment and over 1 year worth marketing material.